Anne Hathaway structures her social media usage down to the minute

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Over the years, I’ve really grown to like and appreciate Anne Hathaway for who she is: a talented nerd who tries. “Trying” is rarely seen as a cool thing in our insouciant culture, but Anne has never really given up trying, however uncool, however earnest, however hated she’s become. The “Hathahate” which spread like wildfire several years ago – when she went way overboard campaigning for an Oscar for Les Miserables – has left her a bit scared and gun-shy. As it turns out, she has very specific rules for how she puts herself out there at this point. Anne detailed those rules in the latest issue of Town & Country, a magazine with perhaps the best-ever cover line in the history of magazine covers: “Mommy, Are We Rich?” Anyway, you can read the full T&C piece here. Some highlights:

Anne doesn’t post anything on social media herself: She creates the content, as it were, for her 12.8 million Instagram followers, but she sends her pictures and captions—which are sometimes lengthy—to someone else. That person holds on to them, giving Hathaway at least an hour to deliberate, and then sends posts back for final approval. “That way I look at it with fresh eyes,” the actress says. “Because once it’s out there, it’s out there.”

How she does use social media: She can use social media as a direct way to say what she wants when she wants. She doesn’t use Instagram to scream her truth; she uses it sparingly, to set her truth straight. She announced her pregnancy in a glowing bikini beach shot, preempting the paparazzi; when she needed to gain weight for a role, she shared a video of herself in the gym to head off the tabloids. “Having the ability to do something on my own terms has been good for me. “It has allowed me to calm down and communicate in a way that’s more clear.”

She sets a time limit to browsing on Instagram too: She uses her iPhone’s screen time feature to limit her Instagram sessions to 15 minutes. That’s a warmup for most of us. For Hathaway it’s enough. “It’s allowing me to focus my intentions.”

She understands that everything is finite: “It’s all temporary—like, all of it. I used to not understand that, and it was a lot harder. A part of me just has to be aware that whatever is going on, however hard it is, whatever it’s asking of me, I’m incredibly lucky to be the one who’s being asked.”

Working with so many women on Ocean’s 8: “We were there for each other, and we were supportive. Why have I always been told that the opposite would happen?” she says. She cites famous friends, like Chastain and Emily Blunt, as women she admires and draws strength from. “You just believe that more is possible,” she says of having them in her life. “You’re a little bit braver and you want to dig a little bit deeper, you know?”

Her political work: She has gone through an “information-gathering stage” in recent years, she says, “because I realized the anger was going to run out and it was just going to leave me exhausted and very possibly without actually having accomplished anything.” She focuses now on a few causes, including intersectionality and anti-racism efforts. “A huge part of doing the work, particularly as a white woman, is listening and hearing and valuing the voices of people whose voices are not allowed to be raised up as much as yours.”

Her advice for the stressed-out: “Set a timer on your phone, have a candle nearby, and write it all down,” she says, recommending that for 12 minutes you release your troubles, your worries, onto the page. “You spew it all out. You do not read i. The timer goes off, you tear it out of the book, and you light it on fire. Literally on fire. All of this energy, this angst, this rage—everything is smoke.”

[From Town & Country]

A few thoughts… I loved her in Ocean’s 8 and I thought she stole the whole movie. She’s doing this interview to promote Serenity, which I also want to see because I love a good film noir. As for what she says about social media and rage and lighting it all on fire… I think if that’s the way she has to do it, God bless. It sounds like a pain in the ass to have a social media director (or perhaps just a publicist or assistant) vet all of your content, but then again, Anne has never had to apologize for mouthing off at the wrong moment. Personally, I like to browse Instagram for a few minutes, but my real social media addiction is Twitter. Last thing: I genuinely believe that Anne is a white woman committed to listening and learning. Again, she hasn’t made some of the mistakes that someone like Jessica Chastain has made on social media.

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Covers courtesy of Town & Country.

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24 Responses to “Anne Hathaway structures her social media usage down to the minute”

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  1. AnnaKist says:

    Reading reports like this makes me so happy to be a complete unknown. She’s obviously very controlled an organised, looking after her image. I am neither, and have just never been arsed about any kind of social media. I still talk to and see those I want to see, like in the good old days.

    • Lee says:

      Same and I’m not surprised she has a team handling her socials, I am sure 90% of celebs does the same but not everyone admits it. Kudos to her for being candid about it.

  2. Chef Grace says:

    Well we learn from our mistakes. We also need to learn to think before we post on social media. I just stick to sharing my recipes and pictures and stories of my cats who are my fur babies. LOL

  3. Maya says:

    I have loved her since Princess Diaries days and never understood the hate she received for campaigning.

    Leo D was worse than her during his Oscar Campaign and yet people never blinked an eye.

  4. Dttimes2 says:

    That first picture doesn’t really look like her. I had to stop and really look..somethings off in that picture

  5. Becks1 says:

    I love her – and honestly even without a social media “person,” I try to wait to post things if I’m annoyed or heated. It doesn’t always happen, but sometimes walking away for even 5 minutes makes me think, “it wasn’t that big a deal.” (I do that here sometimes haha if I feel myself getting overly annoyed with comments – I click away from the site and think “its okay if a commenter on CB disagrees with me.” LOL.)

    But anyway – I have always been a fan of hers. I think she is a good actress, I think she’s gorgeous, she seems nice, not fake – I don’t know, she’s just one of my favorites of this generation of actresses. I cant tell you why I like her, same way I cant tell you why I dislike Jessica Chastain. Sometimes people just appeal to you, kwim?

    • ItReallyIsYou,NotMe says:

      It’s so easy to take it personally when someone doesn’t agree with you. I often take a break to remember that just because someone doesn’t agree with me doesn’t mean they aren’t listening. And sometimes changing someone’s mind is a process that takes time.

  6. Tiffany says:

    I have always like Anne. She was proud of Les Mis. She wanted to win awards for it. She put in the work to make it happen.

    I have busted my ass for contests at work to win awards. The difference is I am not a actor or have a job with a very public image to maintain.

    The hate for her was and still is completely unjustified and this talk of being gun shy and weary of her…well that’s on others.

  7. Kat says:

    I think she is great. I enjoy watching her movies and reading her interviews. I never understood the hate either. She looks wonderful in these photos.

  8. Esmom says:

    That headline is cray. First world problems.

    I like her approach. It seems to make a lot of sense and it also seems like as methodical as she is about social media, she doesn’t let it control her, which is quite a feat. I like everything she said here.

  9. hnmmom says:

    I think it’s probably very smart for a celebrity to have someone else vetting their social media and being a voice of reason. You certainly lose some of the genuine feel, I guess, but like you said, that person doesn’t have to spend time apologizing for things.

    I go through periods where I have to set limits on my social media use. I removed Twitter from my iPad and cell phone. If I want to read it, I have to purposely sit at my computer and log in. Often that alone leads me to skip it and do something else. Twitter feeds my outrage and angst and doing that daily was not good for me in the long run.

  10. Mabs A'Mabbin says:

    I love the word ‘insouciant.’

    And I can appreciate how she lives, because it suits her. Ensuring mouth filters and backups, timers on phones, writing things down, burnings by candlelight lol. Good for her.

  11. Lucy says:

    She was fantastic in O8. I loved the whole movie, but she really stood out. Then again, I find that she almost always turns in good work.

  12. Valiantly Varnished says:

    I’ve always liked her and I’ve always felt that people and the media give her a raw deal. And I’ve only grown to like her more in recent years. Particularly because she has had the courage to say things that a lot of her white fanbase may not want to hear when it comes to racism and intersectionality.

    • Tiffany says:

      This right here. I follow her on IG and yeah, I have read the comments when she post about those topics. I don’t know why they are shocked, she has been doing this since Occupy Wall Street but it seems her fans did not have a problem with that.

      I wonder what the difference is…..

  13. Eeeeeeetrain says:

    She is kind of the worst. Even her story of why she stopped drinking is patronizing. ‘One time I took my son to school hungover, but I wasn’t driving!!!!’ Ok, Anne. So relatable.
    ALSO I wonder if she was the actress friend of E Blunt who was supposed to star in AQP. Her or maybe K Bell.

  14. atlantic says:

    I like her in general but the last 2 interviews I’ve read give me the impression she has serious control issues. No drinking for 18 years. Timed instagram sessions of 15 minutes.

    • TaniaOG says:

      I think she is type A to the extreme–and that’s ok. She just needs to find her own way and her own happiness.

    • Steff says:

      I always got the vibe that she’s just a super sensitive person that wants to be liked, so she overcompensates which can come off as being too try hard to people. She’s harmless though and seems like a genuinely nice person, so I root for her.

  15. char says:

    I have always like her and never understood the hathahate. It’s almost like people aren’t comfortable with ambitious women who care about their careers or something.

    I’ve set limits my phone up with limits for social media as well. It can be such a time/mental drain.

  16. laura-j says:

    OMG that headline. “Mommy are we Rich?” Oh Town and Country you will never be for me.

    I also (try) to limit my social media time to 30 minutes a day with the iPhone reminders. I don’t always succeed. But I try.

  17. ayup says:

    which celebs do you guys think have good or interesting instagrams that arent too try hard or ridiculous? who is doing social media right?

  18. Spicecake38 says:

    Unapologetically love Anne,she is really talented.I loved her as Fantine,thought she sang beautifully in Les Mis,deserved that Oscar,and never understood why she got so much hate for campaigning for it.Thought she was excellent in Oceans 8.I’m a fan of her limiting herself on social media-she doesn’t want something out there that she can’t take back,makes sense to me.