Cruz Beckham drops a Christmas single for charity: the next Justin Bieber?

#IfEveryDayWasChristmas out now on @AppleMusic!! All proceeds to @globals_make_some_noise 🎄 😜

A photo posted by Cruz Beckham (@cruzbeckham) on

Last April, we discussed how the next Beckham to get a career of his own was 11-year-old Cruz Beckham, David and Victoria’s youngest son. Since model (Romeo) and photographer (Brooklyn) were taken, Cruz was poised to become “the next Justin Bieber.” Fast forward to December and guess what? That’s right, the pre-teen has a single, his own Instagram and Bieber’s manager, Scooter Braun, to send his career into orbit. His single, If Every Day Were Christmas, debuted on UK’s Capital FM yesterday. It is also available for purchase on Apple Music and the proceeds go to Global’s Make Some Noise who assist small, UK-registered, youth charities. So, let’s get down to it – here’s the single:

I am going to admit two things: 1) It just sounds like an 11-year-old singing to me. I am not “wowed” or “amazed” but he holds his own for a ‘tween. 2) As non-plussed as I was, I found myself bobbing my head at the end. Whoever was in charge of the “fluffy, bubblegum hook” part of the song deserves a raise. And please don’t tell anyone I was bobbing along to that song. I’ll lose all my street cred.

I realize this is all the result of ambitious parents with a famous last name. However, because his first effort is being released for charity, I’m going to go easy on him. Marketing genius or genuine charitable act, it’s going to a good cause so I’ll leave it there. Plus, look at his little face when it comes on the radio:

Lord, the holidays have made me a sap. You know who is not a sap and is not having ANY of this? Piers Morgan. Just as he did back in April, Piers sounded off on what a terrible job the Beckhams are doing raising their kids.

Although Cruz’s goal is to raise money for charity (while also trying to launch a music career), some aren’t as embracing as his fans and parents. Piers Morgan took to TV, Twitter and his column to slam the Beckham family.

“It’s not his fault. He’s 11,” Morgan said on Good Morning Britain. “But how did he manage to release this? It’s sickening.”

Morgan later added, “He should be at school, poor kid.”

He and Braun also got into an Internet kerfuffle on Twitter. “He is an 11 year old who wanted to make a song to help other kids,” Braun tweeted after seeing Morgan’s segment. “Once again Piers shows why he is a jackass and why his show was cancelled.”

“He’s an 11yr-old child being cynically pimped out by his famous parents with your collusion,” Morgan responded. “Be proud Scooter!”

[From E! News]

I mean, he’s not wrong? I do appreciate the song is for charity but it would be naïve of me to think this was a one off. Cruz has his power agent and his first track recorded, I doubt his album is far behind. But – it’s the holidays so I am going to focus on the positive: this 11-year-old recoded a song for a good cause that will do a lot of good. Plus, Yuletide Law says I don’t have to admit to agreeing with Piers Morgan during this time of year.



Photo credit: Instagram, Fame/Flynet Photos and Getty Images

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61 Responses to “Cruz Beckham drops a Christmas single for charity: the next Justin Bieber?”

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  1. detritus says:

    Damn Becks looks good.

    I am not here for preteen Yuletide carols aS it combines two of my most hated things. Can these famous spawn not just chill and enjoy their fame instead of trying to make me like them and buy their stuff?

    • Belle Epoch says:

      This is not a good song. Small voice with LOTS of auto-tuning plus background noise. Just stop now.

  2. RussianBlueCat says:

    So I predict Harper will put out a line of clothing for young girls( with help from mom) by spring 2018. Harper will do the drawings and Victoria will do some editing. It will be called “Harper’s Playtime Wear” geared towards young girls between 5 and 10.

  3. Kate says:

    The Beckhams have always been tacky famewhores. For some reason people bought into the image makeover they got when they moved to the US, but pimping out their kids is totally expected. The Beckham brand is their everything. There’ll be perfumes and autobiographies and shoes and all sorts of crap with the kids names on it before long.

    I just feel so sorry for their daughter. If she’s not stunning and stick thin she’s going to be in for a really rough time in her teens. You know she’s going to be pushed into modelling whether she’s suitable or not, just like the middle boy is even though he’s a just an average looking kid and just like this ones being thrown into singing despite sounding like every other 11yr old who isn’t tone deaf.

    • LAK says:

      I actually think the middle boy is goodlooking. Not necessarily model goodlooks, but good enough that i can overlook the nepotism.

      Pushing the eldest child as a model was stretching credibility too far.

      Usually kids pushed into the music business at this age have such astonishing talent it’s traffic stopping eg Michael Jackson or Charlotte Church.

      The only thing memorable about this single is the christmas jingles and the dact it’s by Cruz Beckham. Frankly i’d rather listen to Mariah’s annual christmas song on a loop than this rubbish.

      The daughter is definitely going to be pushed towards fashion and sadly she’s not model material, but her famous surname will get her past that huddle.

      • Lady D says:

        I’m hoping she turns into the athletic sibling, with a kick-ass career in soccer/football.

      • Lex says:

        Sorry….. you’re making the call that a 5 YEAR OLD is not model material?!?!?


      • Kate says:

        I think the middle kid is cute, but normal cute, not striking model material. Without the name he could probably book a few catalogue jobs, but no way in hell would he ever get near Burberry.

        He has the sort of overly cute kid features and busted smile that are unlikely to evolve into great looking adult features, so shoving him into modelling seems pretty lousy to me.

    • T.Fanty says:


    • QQ says:

      I Am gonna be honest Kate I’m a Little bit shocked by this but I have to think you are correct in what you say cause there is no logical explanation, in that:

      Arent you all rich and known? have more money than God? do you need this? does he need this? why so thirsty ? couldn’t he wait til there is actually something to offer other than child regular singing ( I stopped a minute in), Lainey posits that the Smith Kids are probably the mold in that their parents didn’t push too too hard so maybe that’s where they are going but… It stinks.. it reeeaaalllyyy stinks of stage parenting

    • Annetommy says:

      I find them a tedious family. The most interesting thing about them is the way they have leveraged being a decent – but not great – footballer, and a mediocre pop singer, into a multi million dollar family firm. Credit where it’s due.

  4. ria says:

    If these parents would give the money,they invest to make their Children into Stars of whatever Profession, for charity stuff i would think all would find the family way more true and believable when they say their Children want to do, what they do.

  5. Zapp Brannigan says:

    The Beckhams at this stage know how vicious celebrity can be, how the publicity can be brutal and very cruel and yet they chose that for their eleven year old child. It may be his dream, and they have the means to make it happen but it would not be the worst thing in the world if they told their kids “no” for their own sake. Bah Humbug.

    • Tanguerita says:

      to be honest I have a feeling that they push their children into the spotlight. With David retired and Victoria I don’t even know what (as a designer you can probably do only as many pap walks, because, let’s face it, less and less people are interested in these two)it’s their only chance to stay relevant, so they pimp them like crazy.

      • GingerCrunch says:

        Plus, neither of them were academics, so who’s surprised that their offspring are happy to follow mom & dad’s footsteps?

    • Andrea says:

      Who in their right mind would want celebrity for their children? “It’s their only chance to stay relevant.” Why are they so desperate to remain relevant? I don’t get it. Allow you’re children to live their lives, Vicky and Dave should live theirs and everyone’s happy and healthy. I can’t think of a single mentally healthy, former child star, not a single one. Why would anyone want that for their children? Are their egos that large?

  6. Slowsnow says:

    Ok, I’ll be Scrooge. IF (big if) Cruz has a passion for music, he should be playing music, studying it and exploring it on his own, so that he can make his learning mistakes privately, or within a nurturing circle of friends. Because if a majority of adults couldn’t handle the amount of scrutiny that comes with fame, there is no way an 11 year old can develop properly as a celeb. call me extreme but I stand by it. That video really annoyed be, can you tell?

    • frisbee says:

      You see, I don’t think you’re being Scrooge, I think you are being realistic but then as someone who is seriously averse to child performers – they tend to make my teeth ache – I’ll just Scrooge along with you if you don’t mind…

    • Locke Lamora says:

      Besides, even if he’s not super talented, he can get the best possible education.
      The way to do it is the way Uma Thurman’s kid is doing it. I mean, she will have her career handed to her, but at least with going to Julliard she will have the credentials.

    • Kate says:

      Look at VB. She wanted to be a designer, so what did she do? Go to a fashion design college? Get an apprenticeship?

      Nope, she just started a brand with no experience and spent the first few years doing a lousy job of ripping off Roland Mouret’s designs.

      All 3 boys are just following her lead. Why educate yourself when you can buy your way in.

    • swak says:

      I side-eye using Scooter Braun.

    • QQ says:

      I’ll Scrooge with you.. this is cloyying and incomprehensible to me as a parenting decision

  7. Locke Lamora says:

    I completely agree with Piers Morgan. I can’t believe I’m saying this.

  8. Eric says:

    “I know an 11-year-old who can really sing”

    “Great! Name?”

    “Tina Brown”

    “Related to….? Downtown Julie or Charlie?”

    “Is Charlie that fictitious character from Peanuts?”

    “Yes. Related?”



  9. Cannibell says:

    He’s a cute kid. Too bad his Christmas song couldn’t have been an “exclusive release” for charity, and distributed to his grandparents and other relatives.

  10. Talie says:

    Realistically, what can these famous kids do? They all get used to the attention and money their parents bring in, plus the lifestyle. Going to Harvard isn’t going to give them the life they want.

    • M.A.F. says:

      You don’t know that. Realistically, they could be sick of this, being used by their parents and would like nothing better to do than go to college and be a marine biologist or whatever.

      • Shijel says:

        Yes, but how long until the kids come to realise that they’re sick of this crap? By their late teens I would think. I had to grow up by age 13 but it wasn’t until age 23 ’til I knew that I have other options beside what parents expected of me and what I, by proxy, had become to expect of myself. Now think celeb spawn: Living filthy rich is good, but I do think that at least for kids it’s a golden cage, unless said kids are fiercely intelligent and their parents guided them towards diligence and effort.

        I don’t think these kids can even begin to dream of a life outside celeb sphere, and if they can, there’s still a long way to go to break away from the “family business” thing, because… you know, having money is nice. I know someone who broke away from their millionaire parents and now lives an ok life with 2 kids and a formerly homeless wife, and they’re making ends meet, but they enjoy it. But such cases, to me, seem to be so rare.

        Man I’m such a negative ninny today.

  11. paolanqar says:

    Since David was a footballer and Victoria a Spice girl I don’t think they will invest on education for their kids.
    All the kids know is a life in the public eye so I don’t see them being interested in anything else but the showbiz.
    Brooklyn will be a photographer, Cruz a Singer, the other one a model (name??) and Harper will be a navigated model by the age of 10.

    • Montréalaise says:

      And they’ll all end up like Lindsay Lohan by the time they’re 30. Sorry to be so cynical, but child stars rarely end up being happy, well-adjusted adults. The Beckham kids probably think that a career in show business is the only career worth having. Why not just let kids be kids, get an education and then, when they’re adults, decide what they want to do?

      • Radley says:

        I agree. They have the resources to pursue any career, not just showbiz ones. I guess it’s true that fame is addictive. Posh Spice is gonna be the new Pimp Mama Kris someday. I mean, she has the superstar athlete husband and enough kids to keep a reality show going. This is probably where all this is headed. Yikes.

      • Bess says:

        If you look at all of the tremendously successful people in fields other than entertainment, they all had to work years in the shadows before they became rich and famous. The Beckhams probably think why study for 12 years to be a surgeon, when mom and dad can help you get an internship doing something you enjoy doing anyway.

  12. OTHER RENEE says:

    Another spoiled, privileged child of famous people getting opportunities others can only dream of. Bah humbug.

  13. Jayna says:

    I am disappointed in the parents on how they are encouraging and using their names to push these kids into the limelight at such an early age when they deserve none of these gigs.

  14. Jo says:

    “England’s Capital FM yesterday”

    Actually the UK’s Capital FM!

  15. Maria says:

    i used to work in the music industry and remember Willow Smith as a young kid surrounded by adults, being presented to a bunch of middle aged executives. I felt so sorry for her.
    We never see what goes on behind the scenes and fact is that they will have to travel back and forth, meet tons of adults and have little contact during those trips with kids their age. Not sure I would want this for my kids.

    I am also insulted by the blatent pandering to the audience with the charitable aspect. I totally agree with Piers (yuck), but they could have easily donate the proceeds.

    • Suzie says:

      I totally agree. Using the charitable aspect to make it more acceptable is very questionable. What kind of message are they sending to their kids?

  16. M.A.F. says:

    Why is an 11 year old singing about being under the mistletoe? And I did hear something about her body glowing?

    • Paleokifaru says:

      I’m so glad I’m not the only one who heard that and clutched my pearls! My SS is 13 and if he wanted to publicly sing about a girl’s body about I would shut that down. I’m horrified they have an 11 year old doing so. Not only us it inappropriate but in my experience, 11 year old boys don’t even think that way and it’s disturbing to attempt to sexualize them at an earlier stage. Ugh.

  17. Margo S. says:

    I know piers says some stupid sh!t but I agree with him about Cruz. He should be in school :( an 11 year old (or any child) in the entertainment industry just freaks me out. They are kids! Why are you making these decisions for them? I never felt this strongly until I had my own kids. I have a 4 and a 2 year old and I have literally been stopped by people asking if I’d be interested in putting them in modeling. No. No no no no. Never. Only if that is something they want but even then…. I’d rather support them working behind the scenes in the industry.

    Whenever I see interviews with actors that started out young (ex hailee steinfeld), they always break my heart. Like she was home schooled by her parents and started acting at 12… what kind of parent would do that?!?!?! It’s heartbreaking to me!

    • graymatters says:

      My then 15-yr old acted in some community productions and had a blast. She asked if she could go on a Disney audition. I hated the idea but thought we could work it into growing-up experiences. We found an agent, who wanted to see a portfolio. I had a photographer friend who shot the pictures and my kid hated the entire photoshoot experience. “But I just want to act, Mom!” Then she took the results to the agent and we had a frank discussion of all the non-acting stuff required for that career and my expectations for her education and… she dropped the agent. She’s now in her 20′s, volunteers with the community theater, works full time, and works on her novel in her rare moments of free time. I’m proud of her and she’s happy with her life. A lot happier than if we could have given her the life she thought she wanted as a 15 yr old.

    • Annetommy says:

      I suppose if there are kids’ parts in films they have to be played by kids. So child actors are inevitable. But there are ways of at least minimising the risk of them suffering for it.

  18. Digital Unicorn (aka Betti) says:

    He looks sooo much like his dad, seriously a mini David. Ach, leave the kid alone – guess am turning into a sap into dottage. Hopefully they let him finish school first, unlike the other 2 who were out there pimping themselves before they’d finished.

    Cruz reminds me of a young David – he was also a shy lad before he hit the bigtime.

  19. CM says:

    Victoria has some really strong genes, all the kids look just like her.

  20. Marianne says:

    Some days Im glad Im not a parent yet. Like, on one hand I believe kids should be kids but on the other hand if they were really passionate about acting/singing whatever and wanted to get into it, how can you really say no.

  21. Tessa says:

    I just did a little vomit in my mouth

  22. Meg D says:

    Here in the UK this kid’s singing “career” has been getting blanket media coverage. The Evening Standard actually moved their music review section from page 46 or whatever to page 2, for one day only, just to give their review of the single better coverage. Disgusting.