James Middleton: ‘For Mum and Dad, work & home is family, we grew up with that’

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The last time we checked in with James Middleton – the youngest Middleton sibling – he was going Full Rob Kardashian and launching a company that screenprints your Instagrams on marshmallows (which is better: Middleton marshmallows or Kardashian socks?). James Middleton’s career right now is printing stuff on marshmallows. For real. He calls the company Boomf, and it looks like they’re already a success! Boomf has raked in £100,000 in just three months. WTF?! And James isn’t as reticent about talking to the press as his big sisters. Not that I actually think that Pippa and Kate don’t speak to the press, but they usually don’t sit down for full-on interviews, which is what James did with the London Evening Standard. You can read the full piece here, and here are some highlights:

He was “11 or 12” when he got his first job: “I was up at 5.30am to work as a fruit picker. I made my cash in gooseberries — no one else wanted to do prickles, but I had a technique. From 6am to 9am I’d be picking for those pre-picked packs that lazy people buy. I made 400 quid. And I spent it on an old car.” But surely you couldn’t drive? “No. But the point was that I loved taking things apart and putting things back together. And it’s the same with what I’m doing now with the marshmallows.”

His beard: James has a beard too, not a shaggy Brad Pitt one but a regal affair, with up-swirling curlicues, which he likes “to twizzle”. He looks like Tsar Nicholas II (“God don’t, everyone keeps saying that,”) down to the heavy lids and pronounced eyebrows.

Intriguing marshmallows: “People are intrigued by them,” Middleton says in his plum tone. “Nobody’s ever seen this before. There have been some wonderful comments back from people — like, ‘the internet is now complete’. It takes all the sophisticated things that the internet is now doing and turns it into something as simple as a marshmallow….When people look at them they say, ‘what are they?’ And you say, ‘they are marshmallows.’ And they say, ‘No way. Those are marshmallows?’ So there’s a dialogue that starts to happen.”

Smutty marshmallows: “If we happen to spot an image that we don’t think is acceptable we will remove it from the production line and send a contact to the customer saying, ‘these are inappropriate.’ Some will get through and some won’t. But we feel that actually what people want to do with their marshmallows is up to them. If they want to be juvenile or fun or however you want to see it, then,” he shrugs, “it’s up to them….It would be crude for us to say that we’d print anything.” He sweeps the table with his hand. “You have to create boundaries.”

Most common marshmallows: “Cats, boyfriends and girlfriends — lots of pets — and selfies.”

The Middleton business sense: “Running your own business is a huge amount of fun, but there’s also a huge amount of seriousness so actually they level out.” He chuckles that for weeks: “I’d just be talking about the stickiness of the marshmallow.” He worked out the recipe (“I tried every type of gelatin on the market, believe me,”) in the Reading-based kitchens of his first company Nice Cakes, which he still runs but has £36,000 of debts (“we are going through a bit of a change at the moment”).

Lessons from Carole & Michael: “[We] all had experience within the family business. For Mum and Dad… work and home is family, so work is family and home is family. We grew up with that.” Pippa’s book Celebrate — for which she received a £400,000 advance — also developed the family theme with recipes and “tips” for parties. “[As a family], we’re great at doing it, it’s about producing many different mediums to be able to celebrate. Celebrations are great fun. Bunting and this and that and the other.”

Supportive Middletons: “I love my family very much and I’m very, very close to [them]. I support everything every single person in my family does and vice versa.”

Dropping out Edinburgh University after one year: “My parents were very keen for me to stay. I’d done resits during my year out because my initial grades weren’t good enough, so they saw that I’d worked harder than hard to get there. But as an adult it was my first big decision and I’m so pleased with it because it’s given me confidence in decisions I’ve made since. There is a lot of pressure put on people to go to university, when actually, as long as you are driven about what you want to do, it’s not the be all and end all.”

His relationship with Donna Air: “Am I getting married? What a ridiculous question. Um, we’re enjoying our relationship as it is now. We’ve made no future plans, but then I couldn’t see myself doing marshmallows a year ago. If you’d asked me what I would be doing this time next year, it wouldn’t have been marshmallows because I hadn’t had the idea, so things can turn round quickly. But I’m 26. I’m young. She’s 34…” he struggles for a moment as if to remember, “or maybe 33.”

[From The Standard]

James sounds… odd. But I didn’t know (or I knew and forgot) that he is severely dyslexic, and that’s why he was never the best student and why he ended up dropping out of university. It might be why he seems to have a hard time keeping his companies afloat for longer than a year or two as well. But with Boomf, he does have a business partner, so maybe this will be a success. But it really does strike me that James really IS the Rob Kardashian of the Middleton family – the youngest, the only boy, with older sisters who hog the spotlight. Thank God for sock lines and marshmallow companies.

Also: I’m not really buying this whole “relationship” with Donna Air, are you? It seems like a scheme hatched by Carole Middleton and it doesn’t seem to be sticking.

JM1

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Photos courtesy of WENN, Boomf’s IG, Fame/Flynet.

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104 Responses to “James Middleton: ‘For Mum and Dad, work & home is family, we grew up with that’”

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  1. mimif says:

    ….When people look at them they say, ‘what are they?’ And you say, ‘they are marshmallows.’ And they say, ‘No way. Those are marshmallows?’ So there’s a dialogue that starts to happen.”

    This dude is DEEP. :D

    • Esmom says:

      I know, a very Spinal Tap comment. I feel kinda sorry for him, he seems really out to prove himself and marshmallows is what he comes up with?

    • Cherry says:

      IKR? ‘It takes all the sophisticated things that the internet is now doing and turns it into something as simple as a marshmallow.’
      Dude sounds like he’s high on hasjiesj.

    • GoodNamesAllTaken says:

      Yeah, he creeps me out but I’m sort of cringing for him right now.

    • HH says:

      Who knows… Maybe Kate did the interview in a wig and beard—”Can you test the smell by smelling it?” ;)

      Overall, he seems to be feeling himself a little too much.

    • CynicalCeleste says:

      So funny!! My new favourite quote

  2. Aura says:

    I think the marshmallows are sort of cool.. Oh god. Do you all hate me now?!

    • Original Tessa says:

      They’re super cool. I agree.

    • We Are All Made of Stars says:

      No, I think it’s a cool idea too. The novelty might wear off and he will probably have a lot of competition for business, so I hope he is open to expanding his business in the future, perhaps consolidating into one or two main businesses.

    • ojulia123 says:

      I like you all the more! :)

    • littlestar says:

      Nope, I liked the idea when I first read about in on here too! :)

    • Talie says:

      I actually was thinking about getting them as a gift for a friend during Christmas. I like them.

    • FLORC says:

      So cool i’ve since bought myself an edible printer and make my own. Marshmellows, cupcakes, cakes, and almost anything with a smooth white surface. Muffins were a tragic failure.

      Of course his company caters to instagram accounts and I am not limited to personal and friends profile pictures.

  3. Sixer says:

    Hahahaha. Is he for real? Fruit picking is one of the most notorious industries in the UK for failing to pay minimum wage and using illegal workers. £400? We believe you, James Nimble Fingers, we believe you.

  4. We Are All Made of Stars says:

    He doesn’t sound weird, he sounds like a nice, maybe somewhat quirky dude. And what is he supposed to do with his life? Have a somebody else’s idea of a mid-twentieth century status job and keep his head under the table because his sister married some dude??? Face it, there is nothing, absolutely nothing, that he can do with his life in any area of it that won’t engender criticism from somebody looking to sell a magazine. That’s his lot in life, and unlike movie stars or his sister, he didn’t bring it on himself. He’s working and turning a profit doing something he enjoys. Good for him.

    • boredsuburbanhousewife says:

      Agree. At least this guy seems to have had a strong work ethic unlike his older sisters.
      It also seems churlish to fault him for his entrepreneurial ventures. We all think its cool & creative for the pie or cupcake making sisters to start successful businesses so why not him and marshmallows? And the fact some prior ventures failed doesn’t tell you that much at this point. Many famously self made business tycoons experienced often frequent failure — and learned from their mistakes.

      He kind of looks like Jude Law as Karenin in th Anna Karenina movie in this pic.

      • TG says:

        I agree. I read this interview and liked him. Even though I was expecting to come away laughing and cringing. I am impressed with his attitude and his sense of humor.

      • We Are All Made of Stars says:

        Right on. And to that I would add that he started a business which is essentially hawking an expendable and pricey good in a crap economy. It’s hard to succeed in business, and it’s been particularly hard in the past few years.

      • herladyship says:

        I’m getting the Jude Law vibe also..

      • Anna says:

        I’d argue that Pippa DEFINITELY has a work ethic. Girl’s got hustle that’s for sure.

      • FLORC says:

        He lost me when his inner entitled diva came out during Pippa’s book tour. He used Will and Kate’s bodyguards to shoo paps away from his car. From pics there weren’t many paps and a scene was made.
        W&K were not there. Shortly after the ead of security resigned.

        And he might be severly dislexic, but Damon John of FuBu fame has been said to not be able to read, yet he’s made oceans of money. As did many other successful business owners.

        I’m not a fan of people using learning disabilities to excuse their failures. It’s not a crutch. It’s a hurdle you can overcome.
        And wasn’t his Cake business financed by his parents and still exists?

      • LadySlippers says:

        Read ‘Dyslexic Advantage’ and you’ll see what benefits having dyslexia often brings. It definitely comes with it’s downfalls but it’ll have you reexamine your thoughts on dyslexia and disabilities in general. Highly recommended book — especially if you’re a teacher in *any* capacity.

        (Lots of *very* successful entrepreneurs are dyslexics)

      • Dame Snarkweek says:

        He is not like Rob Kardashian because the latter is supposed to be a crude, bratty womanizer. And I’m sorry but it seems beyond ridiculous to tie his relationship to his gf back to Carole. That is a stretch. James seems a bit of a slow boater but otherwise quite charming and affable. If he were in a high profile career and living a playboy lifestyle we would NEVer hear the end of the criticism.

        Let him live his odd, fluffy, sugary, bearded life. No pun intended. Maybe.

      • Dame Snarkweek says:

        FLORC
        I have to defend James against your inner diva accusation. From what I read at the time James was nervous/skittish/freaked out by the paps not necessarily on his high horse. He is not used to them the way his sisters are and is also shyer and more awkward, not a diva.
        He is known to be dyslexic but I have never read where he used it as some sort of a defense. We are not even sure James feels he is a failure at anything and needs a defense.
        His parents and a few others were investment partners in his cake business. He has said he opted for family/personal investors in order to retain creative control and minimize accountability to outsiders if it tanks.
        Lastly I agree that LDs in and of themselves are not barriers to success but so many other factors are involved. Without strong support mechanisms in place an LD can be a deal breaker.

      • FLORC says:

        Dame Snarkweek

        I was directing the dyslexia as an excuse more towards posters here and the article. That his 1st business suffered possibly because he was dyslexic and not because it wasn’t a strong business.

        And i’ve read both sides of the argument he’s both skiddish and very extroverted. I’m on the fence. I won’t say he’s an extreme, but he’s not a shy, man child. He’s walked through crowds and assembled groups on numerous occasions without incident.

        I read a detailed article (lik won’t work) where he talked about his cake business and the journalist added their 2 cents. The market was flooded with bakeries and his would flounder having no solid name recognition in the industry. And no one would fund this venture to his satisfaction so his parents stepped in. Not as much it was his choice to always keep it private with no outside investors.

      • LAK says:

        DAME: UUUMMMM

        Where to start? The RPO who resigned specifically namechecked being used by James to park James’s car as one of the more onerous things he’d been asked to do which were strictly in his job description.

        By all accounts, James is not shy or nervous despite his Dyslexia.

        Going by the pictures of his younger days circulating on tumbler, he is about as shy as Harry was in Vegas.

    • evie says:

      My thoughts exactly!

    • raindrop says:

      Yes! Totally agree.

    • Erinn says:

      THIS.
      I found him really likable. He seems like someone who likes to do their own thing, and I feel like I’d kind of like to hang out with him after reading this. He doesn’t seem lazy, he doesn’t seem pretentious, he just seems like a normal, kind of cool guy.

    • Cersei says:

      He may very well be a nice guy, but there’s been talk that he’s pushy, pretentious, and has no qualms about using Kate’s royal status for publicity and even attention from the paps. As far as Pippa is concerned, she might have a better work ethic than Kate, but she’s a very shrewd operator just like her mother and Uncle Gary. I’ve said it before–this family is like a clan. They’ll support each other in whatever endeavor one thinks will turn a respectable dime, keep them in the limelight and make the appropriate connections. Nothing wrong with that, but you can guarantee neither of these siblings will ever attempt to get a regular job or pursue what we consider a normal profession.

  5. qwerty says:

    “But we feel that actually what people want to do with their marshmallows is up to them. If they want to be juvenile or fun or however you want to see it, then,” he shrugs, “it’s up to them….
    It would be crude for us to say that we’d print anything.” He sweeps the table with his hand. “You have to create boundaries.” ”

    Make up your mind.

    • mimif says:

      Qwerty, you have to create boundaries when it comes to marshmallows. Everybody knows that. ;)

    • Original Tessa says:

      There’s a sick element to society, beyond I think what you’re envisioning. I don’t think he’s talking about printing a penis or boobs when he turns stuff down. There’s some pretty gross and creepy, not to mention illegal things he is probably asked to print and simply won’t.

    • Juliette says:

      He’s such a creepy fellow. I imagine him combing over the marshmellows as they come out of the printer and checking each one for “obscenity.” Of course, the obscene marshmellows are placed in his own personal collection, and at the end of the day, he sits among the inappropriate marshmellows, twisting the whiskers of his beard and writing notes to purchasers chastising them for how naughty they have been violating his “boundaries.”

      • mimif says:

        Omg the Terry Richardson of marshmallows! I just died a little inside…

      • FLORC says:

        His only limits is the Instagram business. He can only print photos a account requests. That account can only access their own and friends pictures.

        He’s fenced himself in here. What is he talking about?!

  6. GeeMoney says:

    He would have been Britain’s most eligible bachelor after Kate got married if he had been cuter.

    Instead, the press had to settle for Pippa.

    • Juliette says:

      Its really true… He was hit with the ugly stick. Repeatedly.

      • mimif says:

        No way, look at that smile. Maybe it’s just the beard killing it for you?

      • Juliette says:

        No, I do not find his smile even remotely attractive. Coupled with those creepy eyes, he looks like the kind of man who would slip something into your drink. Then you’d wake up in the morning confused and disoriented, next to him, with that smile and he’d pretend it was all consensual and wonderful. Basically, my instincts would urge me to run for the hills if this guy approached me.

      • Cersei says:

        I agree. There’s an element of sleaze that just turns me off.

    • bluhare says:

      With the beard, I really think he looks like Kate. The eyes are the same.

      • FLORC says:

        LAK was ont to something saying he looks like an adult George. Good blend of both Will and Kate. Kate’s features will rule until early to mid 20′s when the Windsor genes decimate the Middleton half. Then the handsomes will go away…

      • mimif says:

        If only his beard had sausage curls to tinker with.

    • itsetsyou says:

      @GeeMoney I think he is attractive physically, but he gives off an unattractive vibe. He appears kind of arrogant and angry.

  7. Liv says:

    Lupo is, again, the best part of the story.

    • herladyship says:

      I’ve heard that he has one of Lupo’s littermates.

      • FLORC says:

        Yea. Lupo was part of a litter that got adopted partially by the Midd children.
        You see them togethere here and there.

  8. Lydia says:

    A fruitpicker!? Oh Jesus. Who let this guy speak?

    • Hazel says:

      That’s how fruit gets off the trees or bushes or plants (I picked strawberries myself, as a teenager). How else would you describe the job? Orchard labourer?

  9. GrumpyCat says:

    Marshmallows are gross unless they are melted in something. That’s all I got.

    • mena says:

      @GrumpyCat totally agree! Food Grade color printers are cool, I guess, but I’ve never wanted to eat something with a photorealistic picture on it.

      Not on cakes.
      Not on cookies.
      Not on marshmallows. BLECH!

      (ps love your name, GrumpyCat. Big fan of your work!)

      • GoodNamesAllTaken says:

        Yeah, I was wondering if that was healthy to eat that ink. Not that marshmallows are health food, but still.

        GrumpyCat are you THE GrumpyCat?

      • FLORC says:

        It’s soy based ink. Not unhealthy and thin enough it has no flavor. I love my edible printer!

      • Lady D says:

        FLORC how does your food printer work? Do you slide a tray of white-iced cupcakes in the machine and they all come out with the same picture, or do they get printed one at a time? Is there a limit to the colours you can use to print or colours available? I’m assuming you can slide the tray back through to redo the design or add to it, yes? Is print time based on the complexity of the design or are they all the same speed? I’m wondering about food that needs to be kept cold. Do you scan a design in or can you pull an image off the net to print? I’ve never heard of a food printer.

      • FLORC says:

        Lady D
        I can print a sheet of photos depending on size of pictures and paper. You trim the photos and set as smoothly as possible on the frosted surface. Bumps and wrinkles can occur. It’s tricky, but gets easier as you go.

        I’ve gotten really fancy. I’ll take an image from online or scanned/uploaded on my own. Photoshop it and print. The paper kind of disolves into the frosting so if you mess up you can scrape it off or add more frosting. As far as storage goes it’s in the office space where we run a dehumidifier so water is not an issue. Supplies can be expensive the better quality you get.
        I love it.

        I think what James has is a huge machine that prints and cuts the marshmellows also. If you zoom into the picts the treat looks to have dirty edges, but it’s the ink being pushed down as the treat was cut to size. I’m guessing his profit percentage is huge.

        Got my edible printer ages ago from amazon once the local baker showed me how they get the images on the cakes.

        Cake printers or edible printers run the same as normal printer prices. A few hundred for a nice one. The rice or soy paper is what costs more.

  10. kelley says:

    Was surprised to read that he is only 26 years of age. Dude looks like a 45 year old + English professor!

  11. eliza says:

    I just can’t with any of the Middleton’s.

  12. MinnFinn says:

    Wasn’t he much more bald at Kate’s wedding?

  13. HappyMom says:

    Those Middletons with their signet rings with their “crest’-eye roll.

    • FLORC says:

      As ego inflating as I thought that was it’s not uncommon for lots to wear them.
      I think it’s more worthy of the side eye with the Midds because they had them specially made after the wedding. Along with the acorn earings The Midds gave to Kate for awedding present to symbolize “old money” it didn’t sit well with many.

      No matter who you are the rings seem silly to me. Even when Diana wore it.
      Does Cressida wear one?

    • Hazel says:

      I believe they date to a time when that’s how one officially signed documents, with wax & a signet ring, or cylinder seal, or something like that. Only the high & mighty would be ‘officially’ signing anything.

  14. Juliette says:

    Donna Air appears to be a very pretty 30-something woman. A quick google search tells me she has a job as a TV presenter, which I imagine is not a very taxing career, but hey neither is baking marshmellows… Its not like her age is written all over her face… His comments on their relationship are obnoxious. If I were her, I would be awfully hurt by his off-handed “she’s old, I’m young” description of their relationship. Usually, when a couple has an age difference like theirs, both sides take care to say “age is nothing but a number” or the younger one says “I’m an old soul, and she’s young at heart” — pretty much anything BUT “I’m young, she’s old.”

    I feel like the giant beard is a metaphor sitting on his face for the relationship with Donna Air. Like “Hey look, I’ve got TWO beards!” Add to the hideous beard his bizarre and frankly crude comments about their relationship and you’ve raised all my suspicions that this man is gay and in a phony showmance for the sake of his image.

    • bluhare says:

      I agree with that. He’s been dating her for a while and to not know her age?

    • itsetsyou says:

      @Juliette – I know, he totally sounded like a tool. “I’m young, she’s old…” :) )))

    • Rockymtnprincess says:

      I thought he was gay until I saw the two of them photographed together. I have no idea why I thought that…I just did…love the “two beards” comment. Perfect lol

    • Baskingshark says:

      A blonde from the north of England, Donna Air began life as an actress (in the loosest sense of the word) on the popular British children’s TV series Byker Grove in the 1980′s where she played a blonde from the north of England. After the show, she rid herself of her northern accent and dabbled in assorted famewhorey pursuits, first attempting to achieve pop stardom as part of a duo called Crush, then styling herself a “TV presenter”. She has made several appearances on Five (also known as Channel Five), the British terrestrial TV network which has achieved notice due to its amazing achievement of actually managing to underestimate the intelligence of the British viewing public, producing shows which are too trashy and apocryphal for even readers of Heat Magazine to watch.

      As reality TV had not yet been invented, Donna instead diversified into golddigging by hooking up with Damian Aspinall, a wealthy British society person. Aspinall is famous for being a conservationist and ultimately preferred his gorillas to Donna; they split up several years ago after having a daughter together.

      After spending a few years in the zeleb wilderness, Donna surfaced on the arm of Mr Middleton in the aftermath of the successful 10 year pursuit-and-capture mission carried out by his mother and sister. She now divides her time between bearding for Mr. Middleton and serving as Thinspiration for teenage girls on pro-ana message boards where many users hold her in high esteem for her admirably-wide thigh gap which they aspire to emulate. Judging by her outfit in that last picture, she may also be planning an exciting new career as a circus clown.

      When she is mentioned in the British press, the word “head” is often added to Donna’s last name as a suffix.

      • FLORC says:

        Wow.
        How true is the Bearding? Just talk at this point or more?

        I knew she was big on thinspiration sites and when asked how he felt she played it off more flattered than anything else. Not the right message to send.

      • Dame Snarkweek says:

        Baskingshark
        Your comments strike me as a bit sexist.

      • Baskingshark says:

        @Dame Snarkweek

        Not at all. I would be just as disparaging if she were a dude. We have plenty of men who are equally pointless and/or gold-diggy in the UK (see Matthews, Spencer; Wright, Mark and Andre, Peter or just Google “Katie Price cross-dressing cagefighter husband”), it’s just that Celebitchy hasn’t covered any of them yet so I haven’t had the opportunity.

  15. raindrop says:

    Oddities aside (though I find his quirkiness pretty charming), James appears to do more ACTUAL WORK than either of his sisters. So good for him.

  16. Sarah says:

    What does his love for taking things apart and putting them together have to do with marshmallows? Am I taking that connection too literally? I’m just befuddled by his interview — and by his beard.

    • Anon says:

      Apparently, he makes the marshmallows and it has to hold up to the process of being stamped or tattoo’d…whatever is done. You cannot wet or apply heat to a marshmallow and expect good results. Customizing marshmallows like people can order those M & M candies with whatever you want printed on it…not a bad idea, at all.
      I hope this guy gets the last laugh because he seems a hard worker since youth and I cannot imagine being severely dyslexic…dealing with naysayers and critics who sit on their butts, never thinking outside the box.

      • FLORC says:

        I’ve seen the customized M&M’s. The quality is better and less pixelated. The Boomf site does warn against photos with a lot of detail and dark lighting. It needs to be a simple, bright image to come out well on the marshmallow.

        And the image is printed and more stamped on than tattooed.

  17. PoliteTeaSipper says:

    Oh for gods sake people, at least he has a job that he’s passionate about and is making a real go of. Just imagine if Kate showed the same thing, there would be dancing in the streets.

    • FLORC says:

      The bar has been set very low for her. We shouldn’t lower it for everyone else. These are the children of Carol after all.

  18. Melody says:

    “I’m 26. I’m young. She’s 34…” he struggles for a moment as if to remember, “or maybe 33.”

    Oh gosh, so many concussion-deserving things about that statement…

  19. Nymeria says:

    Is his dyslexia the reason why he named it “boomf”?

    • GeeMoney says:

      LMFAO… all kinds of saliva came out of my mouth on this comment!

    • FLORC says:

      Interestingly enough I looked it up on Urban dictionary to figure it out… It’s NSFW.
      His definition is it’s the sound a marshmellow makes… I think that’s what he said.

      • Hazel says:

        He said that’s the sound a box of marshmallows make when they come through the letterbox and hit the floor.

  20. serena says:

    Well, he’s hot. Don’t care about anything else, LOL.

  21. Feeshalori says:

    All I can see is the weird face and beard floating out between that white hat and coat. I hope his face is uncovered for the sake of the photo, because that beard should be masked in a food assembly/packing line. And, of course, there’s the ubiquitous signet ring; what a shame if it got lost in a vat of marshmallows.

    • Dame Snarkweek says:

      If you find the ring in your marshmallow you win a prize or something.

      • WillowDreamer says:

        I keep going back and reading your comment…..can’t stop giggling.
        *waves hands in air* Gimme a marshmallow…i want a cool signet ring with a crest on it…..

    • Feeshalori says:

      I think he should imprint the marshmallows with the crest of his insignia ring. At least we’d all get to bite it!

  22. MARKWEER says:

    There are a number of quirky types that are successful in the city I live in (NEW ORLEANS) & the weird things they present to the public to well here . I don’t understand them, but I do understand the business or other things that they are selling to the public, particularly in the French Quarter. He seems exactly that type and hey I haven’t heard of anyone else doing the marshmallow thing so go on James and make that QUIRKY money

  23. The Original Mia says:

    He looks like a tool in that white hat. Other than that, whatever. Don’t like marshmallows so I’m not his target market.

    • FLORC says:

      I never understood the appeal either. I enjoy campfire roasting, but I never eat them. The smell is just very nostalgic.

  24. Francis says:

    I know James gives off an odd vibe, but I’ve always felt a bit sorry for him. Kate and Pippa suck up all the wattage and James kind of gets lost in their quake. So I think he tries to over compensate by trying hard to be a business maverick, and having a somewhat high profile girlfriend( in the UK anyway) I think Carole mom Middleton, put so much time into Kate bagging William that, the other offspring had to hold on and sink or swim in a way. Pippa’s a fighter, she’s scrappy , she’s a pusher, she knows how to get her foot in a door and make friends in that Aristo world and make contacts in business where she sees a payday, hence her $4000,000 book contract. James has tried several businesses and none have really taken off, but I do like that he does keep trying, he’s young and one of these businesses might actually end up being a success for him. James sometimes seems like the most likable Middleton in some ways. IMO,, because he’s soooooooo awkward. I don’t get the cold , hardness I feel when I see Kate, Carole and sometimes with Pippa,,although IMO Pippa seems a bit more like able than Kate, who I don’t care for at all.
    James relationship w Donna Air seems like a good Friendship and pr move, with a lady who also likes publicity. He might be romancing her for real, but it just still seems so awkward for him. He just doesn’t seem natural with her yet, it seems posing in a way. I think James does like girls though, I don’t get a vibe from him that he’s gay, I don’t see that. I never have, he doesn’t make my gaydar go off. I just think James is awkward with girls, because of a possibly overbearing ,mother, which also might be why he’s with Donnna, who I believe is a lot like Carole, a strong lady who knows how to make moves and get what she wants. Marrying the future Queen Consorts brother would be a social move in some ways for Donna Air, who by the way has her own money from a wealthy former fiancée ,baby daddy and her own businesses.

    • Ellen says:

      I, too, think the guy is stuck between a rock and a hard place, (and yes, despite her mistakes and “pushiness” I think Pippa is stuck there a bit too). He didn’t ask for his sister to marry the prince, or for his life to be blown out to the public, either as an example or to be mocked. And he will be stuck with this for some time. If he takes advantage of it (a la Pippa), more mockery. If he doesn’t, then he still gets mocked. As for others claiming he’s this or that, I think that any of us could have a few snotty enemies who would be happy to say nasty things about us?

      Is there any possibility that the signet rings, though perceived as climby, were a gesture by the senior Middletons to try to help their kids and Kate remember that they too were a group? As someone who was once married into a wealthier and clannish family, while my own was more disjointed and dysfunctional, it can be very difficult to be lost in a sea of strong personalities who are bonded together and “above” you, especially when your own family isn’t strong enough to provide any counterweight. Maybe that’s what Carole and Michael were trying to do.

      There’s no win for any of them, pretty much no matter what they do. (and yes, I know Sophie’s parents stay out of the limelight, yes, yes, but Sophie did not marry at the height of cell phones, internet social media etc. And she didn’t marry the heir. )

      • Francis says:

        On the signet rings and the climbing part I disagree with you Ellen. IMO the Middleton’s are total pushy climbers and Kate pushed her way into that circle, she was not a natural part of it if she had not done the deed with William, she would not have been at social events the Aristos were invited to because the Midds are not in that circle, except for their climbing all over William to get there.
        Pippa Is a climber but I admire the lady’s work ethic and ability to get her foot in door and make a buck. I think if William had met and been attracted to Pippa, the notion of lack of work ethic would not be a question, Pippa would have probably hit ground running, but IMO she still would be a pushy climber like Kate.
        James just seems to be trying to live up to the family social mobility pretentiousness with that signet ring.
        Those signet rings and the sudden new purchase of a Manor home after PW married Kate ,just all look like a family who hit the lottery and are moving on up but they lack class. the Middleton’s are jut as course as the Kardashians in that world. Carole, Kate and Pippa are all just very tacky broads, IMO. Kate with her fly up skirts and sunbathing topless, rear up to the cameras ,vacations and Pippa is course too. I don’t see this family as classy. People talk about Kimmy but I’ve seen Kate naked too in magazines. The Midds are called the British Kardashians for a reasons.
        I feel sorry for James, but this family are definitely tacky hardcore social climbers. I’ve heard things about Carole that would make Mum Kardashian look like a novice.

  25. astrid says:

    Anyone else thinks this is how George will look like?

  26. Bohemia says:

    Is James Middleton…dreamy? What can I say, I’m a sucker for ambition. :P