I’m not even going to bother trying to compare Gwyneth Paltrow and Martha Stewart. There are similarities, for sure, but I think any and all comparisons would be a compliment to Gwyneth and a slam for Martha. Martha built her lifestyle brand out of nothing. She defines what we now think of as “the lifestyle brand.” Martha lives and breathes cooking, baking, entertaining, decorating and so much more. People have tried to take down Martha and she’s survived, intact and stronger than ever. Gwyneth is merely a bored, wealthy, entitled princess who deigns to glide off her pedestal to inform the peasantry as to how they should live The Goop Way. Ordinarily, Martha lets it pass. Martha has seen poseurs and she’s seen the young ones, nipping at her heels. Martha will bury them all. But Martha decided that this was the moment that Gwyneth needed one good shading. This is what Martha said during an interview with Bloomberg (via LaineyGossip):
“I haven’t eaten at Gwyneth’s house and I’ve never seen how she lives. But if she’s authentic, all the better. And I certainly hope she is. She really wants to be part of the lifestyle business. Gwyneth, for example, has a book on the bestseller list. She must be doing something right. She’s a charming, pretty person um who um has a feeling for lifestyle. She wants to be a lifestyle arbiter, fine. Good. I think I started this whole category of lifestyle.”
I’m including the video below. I think this is the equivalent of Martha giving Gwyneth a pat on the head and a quick knife in the back. Martha is basically saying she doesn’t know what the fuss is about but she supposes *some* people are interested in it, so who is she to judge? My favorite part? “IF she’s authentic”. Not “she’s authentic (from what I’ve seen).” Martha still has significant questions about Goop’s authenticity. You and me both, Martha.
Photos courtesy of WENN.