You’ll have to excuse me, I completely forgot this angle when I was writing about Jessica Simpson yesterday. We had additional quotes from Jessica’s Us Weekly exclusive (where she debuted baby Ace Knute for the pocket change of $100K), where she discussed how difficult it was to keep off the weight when she’s been pregnant for the better part of two and a half years. But I forgot that Jessica actually got $4 million from Weight Watchers. Did you forget that too? Yeah. She signed up with Weight Watchers when she was pregnant with Maxwell. Remember those halcyon days, where she thought she was going to lose 70 pounds of pregnancy weight as soon as she gave birth (she claimed she had a lot of amniotic fluid)? Well, Jessica did try to get into shape after she gave birth to Maxwell, but then she sort of gave up after a month and she got Eric to impregnate her again just so she could drop the diet. It worked! And now, two years later, Weight Watchers is all, “So you remember our contract? Yeah.”
Jessica Simpson is desperate to lose her postbaby weight, not least because she stands to lose millions! During Jessica’s first pregnancy, with her daughter Maxwell, she signed a staggering $4 million deal with Weight Watchers – but the contract was put on hold when the designer got pregnant with son Ace, who was born in June.
The weight-loss company publicly congratulated Jessica on her second pregnancy, but an insider says that the execs weren’t thriller.
“Weight Watchers retained Jessica as a spokesmodel – but with an escape clause,” the source says. The company is determined to start airing the new ads, featuring a swiftly slender Jess, as soon as possible.
“Jessica is having a hard time sticking to the program, so the contract could be in jeopardy,” the source says.
[From Star Magazine, print edition]
Those poor bastards at Weight Watchers. Somebody should send them a muffin basket. God, the memories just came flooding back to me. I hope somebody lost their job over the Jessica Simpson Debacle. WW is out $4 million because Farty McSluttyBrownies got pregnant again because she hated her diet. And now they’re trying to act all tough and litigious, like, “You know you have to lose the weight, right? We’ll sue you if you don’t do the commercials.” And Jessica still doesn’t care, I bet. WW just doesn’t understand that if they try to threaten her or pressure her in any way, her defense mechanism will be to merely get pregnant again. That’ll learn ‘em, Farty.
Photos courtesy of Fame/Flynet.