Robert Pattinson’s third official Dior photo released: this campaign sucks, right?

Dear Dior: I hate you. I hate the roll-out for Robert Pattinson’s Dior Homme campaign. I hate the images you’re choosing to release at a snail’s pace. I hate that you’re so proud of yourselves for the way you’re rolling it out. You’re stupid.

Anyway, the above photo was released yesterday on Dior’s Twitter. This is the third official image for Dior’s new campaign with Robert Pattinson. They posted the photo with the message “Vibrant, Audacious, Seductive. Robert Pattinson for Dior Homme Fragrance. Coming soon…” Courtney Stodden is their new copywriter. Again, I just think Dior is doing this the wrong way. Only Twihards are feeling the anticipation (and they’re not going to be buying Dior Homme anyway), the rest of us are just annoyed. It’s an annoyance that is growing into flat-out hatred. Just release the campaign and be done with it.

I’m also including some photos of Rob arriving at LAX late yesterday. He flew from Toronto (where he was kissing some lady on the lips!!) to LA yesterday and I don’t know why. Is he done filming in Toronto? Is he coming back? Why did he fly to LA? Well, the Twihards at Hollywood Life have a theory – they think he might have come back to LA to visit Kristen Stewart. BECAUSE OF COURSE. They also theorize that he might be in LA to check in with Riley Keough. Sure.

Photos courtesy of Fame/Flynet and Dior.

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48 Responses to “Robert Pattinson’s third official Dior photo released: this campaign sucks, right?”

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  1. Anna says:

    Yeah, this one’s underwhelming. Bc we cant see him Sparkle. But I’ve loved all the other ones to date.

    • blue marie says:

      true, I’d still hit it though.

      • Anna says:

        Oh me too. Interestingly enough, I was never into him in Twilight. Team TayLaut (and Jacob) ALL the way.

      • Emily C. says:

        I’m team GO TO COLLEGE AND STOP HANGING OUT WITH DOUCHES, personally. I hate Edward more than any other fictional character ever, but I also hate Jacob, and actually I hate Bella too so I don’t really care what happens to her. I’m reading the books so I can criticize them fairly and damn they’re a slog when I can’t find anyone to root for. I’ve heard good things about Alice, so I’m hoping when she shows up I will feel something besides hate for a character.

      • Anna says:

        Yeah but Jacob is SO HOT AND SHIRTLESS!

  2. Vesta says:

    “I hate the images you’re choosing to release at a snail’s pace. I hate that you’re so proud of yourselves for the way you’re rolling it out.”

    EXACTLY. Just spit it out already. He is not that interesting. At least Chanel’s Brad ad was unintentionally funny. This is just unintentionally pathetic.

  3. Ok says:

    Wow. Good thing they are paying him all that money because his face looks so……. Oh, um, wait……who is that on the photo.

    If they need to take cost cutting measures at Dior, they could save money by getting anyone to pose for these types of photos.

  4. Steph says:

    I’m with you Kaiser!

    I thought Dior would showcase Rob’s looks like they do for the women (e.g. Natalie Portman).

    I do have to say, I really enjoy the timeless theme of the first photo. Black and white suits Rob.

  5. Eleonor says:

    If the awful Chanel commercial with Brad Pitt worked, this one will be ok.
    I can’t believe I will never see the Jude Law commercial anymore. THAT was hot.
    (thank God there’s always youtube)

  6. M.A.F. says:

    maybe they realized he doesn’t photograph well and are trying to figure out what to do with the photos since they can’t scrap the thing altogether. This whole thing would have made more sense when the last film came out, now not so much.

  7. Anelise says:

    His style *shrugs wildly*
    F U G L Y
    Homeless people in my country could give him some classy lessons.

  8. Another Ann says:

    It’s a very strange campaign.

    The promotion is only for Europe and Asia, not including the UK, China and Japan. So why are they teasing it globally?

    I’ve never seen so many teasers for a fragrance. Just launch the damn thing already. All mystery will be dead by the time it comes out. The writing is cringeworthy as well.

    It’s as if they took a newbie with no marketing experience and said “Here! The campaign is yours!”

  9. Megan Draper says:

    Now those jeans fit much better. He used to dress ok on his own.

  10. BooBooLaRue says:

    Wow incredibly underwhelming; they could have picked up any handsome guy off the streets of NYC and paid them 1/4 of what RP gets and it would have been better. . .

  11. RobN says:

    I’m not much of a fan, but I kind of like that photo. Maybe because you can’t see his face. :)

  12. Deidre says:

    He’s like a cowardly and timid, lost soul.. making money like average anyone.. lost that hot spark of confident charisma in being a hero yet-sensitive, loving ..virile; strong, brave, resolute,’s just male model.. willing to pose .. another pasty-skin metro-man type for the slick fashion camera.. all the rugged human bold-macho image was sucked out.

  13. Shy says:

    This sucks! I agree with Kaiser. I am so disappointed in Dior, they are better than this. I am still waiting for the sexy Rob that everyone sees. I just don’t get it. They should have gone with Michael Fassbender (sorry wrong spelling). Anyways, that would have been so hot.

    Have you guys also noticed that there was so much hype about this campaign by Dior and his people? Anyways, today I saw Michelle Williams’ Louis Vuitton campaign and I didn’t know anything about it until I saw the pictures. And they are gorgeous! There was no fuss made. Louis Vuitton just presented us with a gorgeous campaign. Why couldn’t Dior do the same.

  14. Aud says:

    The problem with these fashion companies or rather, conglomerates that are owned by one umbrella company like LVMH is that they tend to go for the standardised look/example and for LVMH this is the tacky celebrity endorsement of the 21st century.
    I can recall the years when high fashion labels/houses were not owned by LVMH and actually had decent clothing ranges and artistry. Yes, artistry. This was before the multi nationals started the big buy ups in the late Eighties.
    Now everything pretty much looks the same and is marketed with the intention to appease the less scrupulous buyer or the buyer who doesn’t care about art or style so much but the logo.
    Yes, even the pricier ready to wear clothes are made in China en masse. One day -hopefully- people will wake up and not rely on celebrity endorsement to buy the overpriced crap.
    Dior has gone downhill..
    YSL has become ‘Saint Laurent’, with such crap, I’m beginning to think that they give away the clothes for free to celebrities for red carpets hoping that this will automatically equate to quality and style.
    As for Christian Dior for women, the clothes are absolute rubbish ever since Galliano was sacked. Why couldn’t they just send him to rehab? But no, when Natalie Portman has a tantrum…watch out!
    I think if Christian Dior saw the crap that is released under his name, he’d do a complete 360 in his grave.
    It doesn’t matter which celebrity it is. Fassbender, Pattinson or whoever else. When the clothes are mediocre, they are mediocre.

  15. kingkayski says:

    Remember when Biebs were teasing us with the same BS when his last album or song was coming out,this is the same BS.In the end,all we’re going to see is his cocktail expression s of constipation anyways,you know happily constipated coz he scored big time getting this deal,sadly constipated coz this might be the last commercial gig he’ll ever gonna get,and seriously constipated coz he’s worried if really pull this sh#t off,plus people are getting pissed off already from this sh#t.

  16. Skins says:

    The luckiest guy in shobiz

  17. Sloane Wyatt says:

    Don’t jump, Rob!

    Just because you’re heartbroken and shattered over losing your soul mate is no reason to climb the girders and leap off a bridge!

    Count me in the underwhelmed reception of his new Dior campaign.

  18. Shannon says:

    You can’t even see who it is in the pic or what they are trying to sell. It’s too far away. Sucky ad for sure.

  19. Tig says:

    Sorry/ I like the photos- the “tease” aspect is getting a bit silly, so maybe they’ll quit with that.

  20. RPG says:

    I’m not sure how an overdressed guy standing on a bridge makes sense for a Dior campaign, unless this particular fragrance makes you smell like a dockworker.

  21. Nance says:

    I prefer him with longer hair.

    • PunkyMomma says:

      Yep. Yep. Yep. He needs the hair to balance out his face. And RP has one of those faces that looks gorgeous or ugly, depending on the lighting and camera angles. Some of these pics were shot with very poor lighting and at bad angles.

  22. Cece says:

    I could care less about the campaign but I like this pic.

    It would be great if he could find pants that fit and flatter. His jeans and casual pants are the worst.

  23. manta says:

    Oh Dior, you went from Alain Delon to this?

    I don’t know why these brands bother with these bland celebs. Just buy the right to use an old picture of an actual iconic actor (Alain Delon for Eau Sauvage is a good example)
    I still sometimes see Tag Heuer using Steve McQueen picture for their ads. I bet it makes people buy their stuff more than any pretty boy for whom they cough millions.At least among the men I know.

  24. Pastyousayyouneverknew says:

    I’m more impressed with the scenery than him to be quite honest. This whole teaser thing is becoming quite underwhelming.

  25. Emily C. says:

    I’m having a giggling fit over the fact that they’re trying to market Robert Pattinson as “vibrant, audacious, seductive.” He’s dull, safe, and boring.

    • Anname says:

      Well, you have just revealed yourself to have no taste, to quote Rob himself.

      • TinyPixie says:

        Is it really necessary to tell somebody “they have no taste” just because they aren’t a fan of Sparkles?

        No need to take this so personally.

      • Anname says:

        It’s a joke, it’s what Rob said to Emma Roberts on the Leno show when she said she was Team Jacob. So haha?

  26. Anname says:

    The copy is way too much, but I think the photos are beautiful. I don’t have a problem with the teases. Most people won’t be aware of the campaign until it shows up on billboards etc.

    • Tig says:

      What exactly will make it to the US- at least officially? I thought these ads were limited to Europe( no GB) and Asia ( no Japan/China)- I know with the Internet, everything will eventually be seen, unless the content is somehow blocked.

  27. TinyPixie says:

    Boring campaign

  28. Annie says:

    Super boring. They promised risky and sexy.

    Or maybe Rob is the boring one and I’m finally seeing it. Boring movies, boring reaction to drama, boring interviews…

    • Anname says:

      Annie, I am amused by your long and drawn out decision to drop Rob – you have been saying this since last summer. Is this it – is this the final straw for you?

  29. Lark says:

    Huh. I never really got the “footface” thing until the airport photos. His face thinned out like many people when they reach their mid-20s, but with him it makes his face look even more flat. It’s odd. Also, the ad campaign is meh. I don’t get why he even did it, considering he straight up made fun of men who did clothing/perfume advertisements in the past.

    • Anname says:

      What happened to his views on ads? He grew up. He didn’t make fun of those who did it, he said he didn’t the value for himself. It would have been Edward Cullen selling something at that point in his career/life.

      • Lark says:

        Yes, that makes sense..It was just interesting because he very explicitly stated how he didn’t understand it and then did a complete turnaround. I suppose I just raise an eyebrow because Rooney Mara was torn down on this site for simply saying she didn’t get fashion and then taking a perfume ad campaign, and nobody blinked an eye at him. Anyway, it’s too bad these ads are so meh, because he is photogenic and has an interesting, if not classically handsome, face in my opinion.