Some of them never really went away, even when we wished they would (yes, Naomi, that means you), but others have been out of the limelight for years. Now, the supermodels who graced every magazine cover and ad campaign in the early 90s are making their triumphant return. Claudia Schiffer, Christy Turlington, Naomi Campbell and my favorite, Linda Evangelista, are all featured in fall fashion campaigns.
The veteran supermodels are back: two decades older but mysteriously unwrinkled, they are eclipsing rivals half their age this autumn.
An audit of the adverts in September’s Vogue shows that almost all of the best fashion houses are choosing the legendary models of the Eighties and Nineties to front their autumn/ winter campaigns.
Appearing in the magazine are Naomi Campbell, Christy Turlington, Claudia Schiffer and Linda Evangelista: the same faces who put modelling on the map more than 20 years ago.
Today, 43-year-old Evangelista fronts the campaign for Italian label Prada. Her predecessor, Russian Sasha Pivovarova, 23, had appeared in six consecutive campaigns.
Chanel has also left young models by the wayside, enlisting Turlington – who also models in fashion house Escada’s autumn/winter campaign – to appear in an eyewear commercial.
Schiffer, 38 – barely recognisable in a dark brown wig – is the face of the mainline Chanel collection. Now a mother of two, she also appears in an advert for Italian shoe label Salvatore Ferragamo…
Recalling the heyday of the supermodel, Mr Pilati said: “They were 12 of the most amazing girls. Today there are beautiful girls more or less but they don’t have that attitude.”
The resurgence of the supermodel shows a change in direction for a fashion industry accustomed to using very thin and young girls to head big campaigns.
“It’s not surprising when you consider where the spending power lies,” says Simon Chambers, managing director of Storm Model Management, which represents Kate Moss.
“When it comes to fashion photography, these girls are the best there are. It’s not surprising clients come back to them.”
I remember being obsessed with the George Michael music video, “Freedom,” which featured all of those supermodels- Cindy Crawford, Naomi, Christy, Linda and Tatjana Patitz, who had that Greta Garbo look going on. My friends and I used to strut around and pretend to be each of them. I even had the short blond Linda Evangelista haircut. Sigh. Good times. I’m glad to see these ladies return to Vogue. Most of today’s models are little more than glorified clothes hangers. These ladies had style, attitude, and each one had a unique look.
Linda Evangelista is shown below at Cannes on 5/18/08. Credit: WENN